Higher sales mean better placement on your e-commerce wholesale jewelry websites, leading in turn to more sales. As we all know, building your own website needs efficient logistics, capital flow, information flow, and nowadays, social communication.
We can say that each age has its own flow characteristics. If you have your own wholesale jewelry website, increasing traffic is a core issue. You should know how to get access to effective channels to build traffic.
However, it seems that the traffic bonus is disappearing right now. Is that really the case? In this blog, we will see the secrets of traffic acquisition. Follow us!
- Why is it hard to increase traffic nowadays?
- How to quickly get traffic?
- How to get long-term steady traffic?
Is it getting harder and harder to increase traffic?
Actually, the disappearance of traffic bonus is mainly due to the demand of flow injecting is greater than the flow supply. You will also notice that the emergence of e-commerce brands has led to an increase of advertising costs. However, the essential reason of it lies in the decline in advertising accuracy.
- Consumers are demanding higher quality
It is not simply about the decrease of traffic bonus, instead, it is the quality requirements of the traffic that have changed. So, what does the quality here mean? To a certain extent, the quality of the traffic represents the comprehensive strength of a company. For example, if you are in the jewelry wholesale business, the increase in your traffic is largely related to your supply chain, brand value, advertising content, and the specialization of your team.
- Operation is the key
If you are a new jewelry wholesale start-up and have your own store on some e-commerce platforms like Amazon and e-bay, you will notice that gaining traffic on such platforms is increasingly harder, and the advertising costs are also getting higher and higher.
So, for most online jewelry wholesale businesses who lack operational experience, instead of making money simply by gaining traffic, fine operation is very important. That is also to say, you should pay more attention to customers’ needs, improve their shopping experience, and increase the repurchase rate.
- Long-term investment
Different stages have different business strategies, the same as marketing tactics. For example, you need to think about at what stages should you invest in other operation channels. Therefore, intensifying your brand image and opening up more channels for marketing is crucial. In other words, it is necessary to have clear marketing mix strategies.
How to get traffic quickly for your jewelry wholesale business?
If you just start your jewelry wholesale business, then these 4 tips can help you gain traffic in a short period of time:
- Target audience
All performance starts with clear goals. Having a clear understanding of your jewelry wholesale buyers can enable you to identify better tactics to serve them. There are some important points you need to consider, like their ages and income, the hot-selling jewelry trends, and popular topics they have been discussing.
- Make good use of social media
The top 3 social media platforms for your jewelry wholesale business are Instagram, Pinterest, and Facebook. For example, the natural traffic on Facebook and your advertisement on it can bring you lots of potential customers.
Social media is where you make deep contact with your target audience, however, this should be based on appealing, creative, and informative content. In addition, building emotional connections with your customers will be much more effective.
- Pay attention to reviews
When it comes to online shopping, most people will take reviews as one of the most important factors. For example, your potential customers will take a quick look at reviews about your jewelry and services before making a purchase. Therefore, it is necessary for you to engage in the community you build and have communications with your customers.
- Organize market campaigns
Sometimes proper marketing campaigns and viral ads can help boost the interest of your jewelry buyers. However, do not organize campaigns for marketing sake. What you need to do is to show what benefits you can bring to your customers.
For example, you can make full use of some special seasons or holidays, like Valentine’s Day, Mother’s Day, Christmas and so on. Or, you can hold weekly or monthly specials on jewelry, allowing customers to get better deals at a lower price.
How to build long-term steady traffic for your jewelry wholesale business?
The 4 tips mentioned above can help you quickly gain a presence for your jewelry wholesale business, however, the right marketing mix is the fuel, but it needs igniting by this vital spark.
There are 3 points that can help you achieve this:
- Extend your channels as wide as possible
First of all, multi-channel marketing is very essential for online business. Wherever there are your target audience, there should be your jewelry wholesale brand. No matter whether it is online or offline, social media or search engines, emails or video platforms, make sure your marketing channels are wide enough.
- Have a long life cycle
Here, the life cycle means whether the traffic you attract can form loyal customers. For example, from knowing the name of your brand, being attracted, making orders to repurchase, your traffic should have a long life cycle. Therefore,
this process depends on what kind of products you use to match the traffic, and what kind of operations you use to allow that traffic to come in long enough to become a barrier to your traffic.
- Launch ads precisely
Only by continuously improving the accuracy and real-time performance of advertising can you truly reach consumers and find the best channels. And the key to this lies in your ability to access data. So, what can affect the performance of your advertising launch? You need to take several factors like: Is the content met with customers’ needs? Is it launched at the right time? What are your competitors doing?
A classic example in the jewelry wholesale industry: Jewelrykg
Jewelrykg has successfully won great popularity in only two years and become one of the leading wholesale jewelry brands worldwide. How did it achieve that?
The key secret to attracting traffic for Jewelrykg, is its insight into consumer demand.
Since 2020, Jewelrykg has officially promoted a new sales model to the overseas market: jewelry wholesale by kilogram, from which people can gain easy access to quality, cost-effective Chinese products.
In just one year, Jewelrykg has won wide recognition by millions of people with trusted products and services. In such a competitive world, Jewelrykg’s original aspiration has always been the same: to provide top-quality products and services to every wholesale jewelry buyer.
Jewelry wholesale by kilogram: a highly cost-effective way of buying
Compared with buying jewelry by bulk, buying jewelry by kilogram is a much more cost-effective way. In general, one kilogram will contain 100-350 pieces of jewelry. The jewelry is randomly placed in the package, and the price is calculated according to the weight. By using this way, you will save up to 30% on your costs, which is a highly innovative procurement method with high–cost performance.
- Rich product line, diversified product styles per kilogram, and suitable for self-use or wholesale sales.
- Independent packages, no rust, no oxidation.
- Top quality, all the jewelry pieces have integrity, no rust, no oxidation.
- Complete after-sales system.
- Free selection. Styles are sent randomly and full of surprises.
Hope these tips mentioned above can help you increase traffic for your jewelry wholesale business. However, no matter which steps you are in, finding a reliable wholesale jewelry supplier is always a prerequisite. If you have no idea how to select a reliable one, these blogs may help you a lot:
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