Have you ever wondered how to use the Internet to help your fashion wholesale jewelry business? In fact, the fashion wholesale jewelry industry is on a major transformation. For you, owning an online jewelry business is definitely a sensible choice.
Choosing a reliable online jewelry supplier can often be a headache for retailers who are sourcing fashion wholesale jewelry, especially when faced with thousands of options. Therefore, it is important to use effective strategies to attract them. Without the right skills and strategies, you may struggle to get your online fashion wholesale jewelry business ahead and dominate the market.
Whether you have your own fashion wholesale jewelry website or want to enter the wholesale market, you should not miss this guide. We will let you know how to increase your fashion wholesale jewelry sales quickly.
How to increase fashion wholesale jewelry sales: product
There is no denying that product is the premise of operating your online jewelry website. However, the concept of product is very general, so let’s discuss it in three aspects.
- Product quality
Whether you have your own online jewelry website or sell on e-commerce platforms, such as Amazon, AliExpress, to sell fashion wholesale jewelry, selecting products is always the key. The choice of products directly determines your sales and customer evaluation. So, here are a few things you should be aware of:
- Is the quality of the product guaranteed?
- Is the package in good condition?
- What’s the return policy?
- Product price
If you want to promote the long-term relationship with your customers, it is very important to maintain your reputation, especially when you have popularity and market share, reasonable product prices can directly affect the relationship between you and dealers and agents.
In addition, price is the dominant factor affecting consumer purchases. When you can source fine cheap fashionable wholesale jewelry from suppliers, you will have price advantages, which will attract consumers’ loyalty, bring good shopping experience, and further spread your brand value.
For example, you can buy wholesale jewelry by kilogram to obtain high quality cheap jewelry. This way of purchasing can allow you to reduce your costs to the lowest level, at the same time, get the jewelry with quality assurance.
- Core product
What are the advantages of yourself? You need to launch your core jewelry line according to your brand values and target market, so that customers can remember you. For example, you can find out your main advantages from the jewelry ranges, price, quality, profit margin, packaging, transportation and so on.
How to increase fashion wholesale jewelry sales: service
If your service can exceed customer expectations, then you are the winner. People tend to prefer to go to platforms that bring convenient experiences and intimate services. These can be reflected in the following points:
- Order processing time
- Perfect navigation guidelines
- Personalized recommendation
- Delivery time
- Order tracking
- Return policy
- Quick response
An example of doing service extraordinarily well is Jewelrykg.
Jewelrykg stands out and enjoys a high reputation among bulk jewelry suppliers for its unique and innovative sales model: wholesale jewelry by kilogram. This can enable many fashion wholesale jewelry buyers to enjoy the highly cost-effective of jewelry purchase, which greatly improves the buyers’ re-purchase rate.
What is wholesale jewelry by kilogram?
Wholesale jewelry by kilogram is a cheaper purchasing mode than regular wholesale prices. In general, one kilogram of jewelry will contain 100-350 pieces of jewelry. You can choose a variety of best-selling, quality items from Jewelrykg, and finally calculate the price by weight. This wholesale model has broken the traditional way of wholesale jewelry, greatly enhances the consumer buying experience, and makes Jewelrykg a popular fashion wholesale jewelry provider.
In addition, Jewelrykg’s success is a good example of their service system:
- No MOQ requirement, 1 piece is also wholesale price
- Get full refunds within 15 days
- Low shipping costs:
The first 0.5 kg is 15-20 US dollars, and the following 0.5 kg is 4-6 US dollars.
- Fast delivery time:
2-4 business days
- Multiple payment methods
- Independent packages
- Professional Customization
- Support 24/6
How to increase fashion wholesale jewelry sales: marketing
If you can get cheap fine fashion wholesale jewelry, then you do not need to worry about sales. However, you have to remember that an effective marketing strategy can double your sales. For marketing, there are two aspects to consider:
Off-page optimization
First of all, off-page optimization, is to say, with the help of off-site marketing tools to drive traffic, thus improving the conversion rate. There are 3 most common ways:
- Search engine marketing
- Email marketing
- Social media marketing
On-page optimization
The other one is on-page optimization. If you have your business on e-commerce platforms such as Amazon and Alibaba, then this one is one of the most direct ways. For example, you can look at your competitors’ products, and dig out their unique selling points and negative feedbacks.
In addition, some promotional activities are also an essential part of marketing, such as coupons, seasonal discounts and so on. If you want to learn more about wholesale jewelry marketing tips, please check out our related blog.
How to increase fashion wholesale jewelry sales: stock
Sufficient product inventory is very important for your business. Especially before and after the sales peak like festivals and holidays, you need to check your inventory and make a good capital budget. In addition, since the jewelry industry is always changing with trends, keep your jewelry inventory updated in line with current trends is also crucial.
For example, you can buy wholesale jewelry weekly or monthly to maintain customer interest. Let them know when new wholesale jewelry comes in. Because if customers keep seeing the same wholesale bracelets or wholesale earrings, this may be bad for your sales. Therefore, you’d better search for wholesale jewelry suppliers who have low MOQ and can continuously update their products, so that you can buy a small amount of wholesale jewelry on a regular basis. For example, JewelryKg is a very good choice.
Final Thoughts
The first step is always the hardest, I know it can be stressful when you start a new business, you may feel lost and terrified. But, even the most hopeless thing, as long as there is a brave to do, and in the end will have hope.
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