For traditional jewelry wholesale businesses, one of the major concerns is the rapid growth of electronic commerce. It seems like the products, markets and models of foreign trade need great change. It is no exaggeration to say that e-commerce has thoroughly changed the foundation of traditional business, meanwhile, challenged the traditional market strategy. However, even though some fear that e-commerce may impact employment, but in fact, it has created many new jobs and opportunities for the jewelry wholesale market.
So, whether jewelry wholesale can still make money by selling online? What is the marketing prospect? Are there any good suggestions to be successful in that field?
In this blog, we will dive deep into the jewelry wholesale market, and see what new opportunities can be seized. If you are interested in this, please follow us, this blog may help you a lot.
Why start an e-commerce business?
For online businesses, it seems that barriers to entry are low. You can emerge with just a good idea and a little money. However, this is not true. In many industries, there are only few light-asset businesses that can dominate the e-commerce world successfully. For example, there is great competition between wholesale jewelry manufacturers of the same kind of jewelry because they want to persuade customers to buy their particular brand.
So, how can you win the competition?
Let’s look at 3 key points that every business start-up should know:
Take jewelry wholesale as an example. The quality of the jewelry should be well-guaranteed. Only in this way can you meet your customers’ satisfaction and increase the repurchase rate. That is also to say, you should not only pay attention to the quality of the goods but also whether you can meet customers’ needs. Therefore, don’t be blind to pursuing those hot-selling styles, instead, knowing your market and target audience is the key.
- Delivery speed
In addition, to do online businesses, fast delivery speed is a must. Personally, for me, I think the assurance of delivery speed and cooperation with international express is of vital importance for cross-border businesses. You will see that many companies can not guarantee fast delivery speed for financial reasons. Therefore, to win the competitive advantage, it is very necessary to establish the localization operation logistics as soon as possible.
- Customer service
Meanwhile, customer service is very crucial. The rise of Millennials has almost changed the shopping habits and consumption concept nowadays. At the same time, there are many Internet users who will pay high attention to personalized customer service. Meanwhile, not only pre-sale service, but after-sale service is very important. Therefore, you should help customers leave a good impression and increase user engagement.
A new star in the jewelry wholesale market
Learning from the pathways of successful examples can allow us to minimize twists and turns. So, let’s look at the success story of Jewelrykg.
In 2020, Jewelrykg, a Chinese wholesale jewelry supplier, has quickly gained popularity in the global overseas market. But why? What are the secrets?
- Advantages of Chinese manufacturing capabilities
As a major manufacturing country in the world, China has great advantages to go abroad relying on the complete supply chain. In addition, a series of policies to support the development of e-commerce have been introduced successively, as well as the emergence of new technologies, which jointly drive the scale of cross-border e-commerce in China to reach a new high.
For example, in 2021, China’s cross-border e-commerce import and export volume reached 1.98 trillion yuan, which is a good result of a major blow to China’s e-commerce, like Covid-19, rising sea freight prices etc. Therefore, it can be clearly seen that the e-commerce market is still hot and full of potential.
- Advantages of Jewelrykg itself
In addition, it’s about the efforts of Jewelrykg itself. Jewelrykg realizes that it is not an easy task for any business owner to find good wholesale jewelry with a higher profit margin. Not only is there a complex procurement process, but also difficult to source the quality jewelry at low costs. As a result, in order to let every business source good jewelry at low prices, Jewelrykg officially promoted the new sales model: jewelry wholesale by kilogram, to the overseas market.
In the past, selling by the kilogram was not a new thing, however, there was a lack of a powerful platform to enter this field, so, Jewelrykg played that role. For Jewelrykg, one end is connected with the factory’s quality supply chain, the other end is connected with consumers.
What is jewelry wholesale by kilogram?
Every jewelry wholesale buyer must know how important it is to keep costs as low as possible. However, when you search online, you will be flooded with the various information of wholesale jewelry suppliers. It seems like buying cheap fine jewelry has become a matter of luck. But once you select the right purchasing one, everything can go smoothly.
In fact, compared with buying jewelry in bulk, buying jewelry by kilogram is a much more cost-effective way. In general, one kilogram will contain 100-350 pieces of jewelry. The jewelry is randomly placed in the package, and the price is calculated according to the weight.
So, when you buy jewelry wholesale by kilogram from Jewelrykg, you will save up to 30% of your total expenses compared with buying from other wholesale jewelry suppliers.
Jewelrykg, on the other hand, has the following features:
- Rich product line, diversified product styles per kilogram, and suitable for self-use or wholesale sales.
- Independent packages, no rust, no oxidation.
- Top quality, all the jewelry pieces have integrity, no rust, no oxidation.
- Complete after-sales system.
- Free selection. Styles are sent randomly and full of surprises.
Just like Jewelrykg said: “Our mission is to offer our customers a hassle-free experience, whether you’re ordering your first piece or your hundredth.”
The increasing demand for jewelry blind boxes
If you have no idea about which jewelry styles you need to choose, then blind boxes can be a perfect option for you.
The demand for blind boxes has boomed in the past couple of years, especially for young generations.
Due to its diverse product varieties and rich styles, Jewelrykg is directly in line with the needs for blind box buyers, thus becoming the world’s top three, and the first wholesale jewelry platform in China. When you buy bulk jewelry blind boxes from Jewelrykg, for example, all the hot-selling fashion jewelry styles are randomly matched in the package, you don’t have to choose styles by yourself. Plus, you can specify the style you want in the package, which can provide a happy and interesting shopping experience for wholesale jewelry buyers.
Therefore, in order to better meet people’s rapidly growing demand for blind boxes, Jewelrykg will continue to launch more product categories and strive to bring high-quality, cost-effective Chinese products to the world.
How is the future of the jewelry wholesale industry?
Jewelry wholesale is a traditional industry that has existed for a long history. In recent years, with the maturity of the global supply chain, more and more merchants have turned to global overseas markets for further development. Additionally, the major shift in online shopping on e-commerce platforms like Amazon, AliExpress, Alibaba.com, and so on, has led to the increase of the use of e-commerce , at the same time, provided a great opportunity for the online development of the jewelry wholesale industry.
However, compared with the methods under the traditional mode, the future online jewelry wholesale businesses need more brand awareness and innovative thinking, rather than simply selling jewelry to customers, otherwise, it is easy to fall into the homogeneous competition.
To sum up, whether going online or offline, fully adapting to the national conditions, understanding the local market, in line with the local consumption habits, and achieving brand internationalization will finally help you find your own core strengths and way to success. In addition, keeping yourself updated with the newest jewelry wholesale information is also very necessary, which can better help you win the competition.
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