Social media marketing is an effective way to promote your jewelry business rapidly. No matter whether you are a jewelry retailer or a wholesaler, you need to use at least two social media channels for your jewelry business. However, if you are a start-up or beginner, then there may be some difficulties of spreading your posts and advertisements.
Therefore, to better grow your online jewelry business, creative and useful social media marketing strategies are of vital importance for you to learn. If you want to know more about the effective way to grow your jewelry business, then read further to get more information!
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- Common social media challenges
- Effective social media strategies
- Measure social media marketing
Common social media challenges for your jewelry business
If you’re new to step into the jewelry business world, then you might meet these three most common social media challenges:
- No audience
As a new jeweler, it is normal to have few or no audience of your social media platform. However, don’t rush to put loads of advertisements at a time. What you need to do is to be consistent and patient as a starter.
- No creative ideas
There are a huge amount of new jewelers on the social media platforms. You can not stand out if you are not able to have creative thoughts to attract customers.
- No time
You need to invest enough time for your social media marketing. Managing a new jewelry business can be really busy, and is busy for you and social media can easily fall down to the bottom of your list. Therefore, dedicating to social media is of vital importance.
Effective social media strategies for your jewelry business
- Analyze your competitors on social media
First of all, you need to understand the competitors around you. Therefore, taking your day to do researches on your competitors is really important. For example, what kinds of jewelry content they are updating? How often they update? What tone they are using etc. By doing this, make sure that you can learn something from them.
- Find inspiration
Generating great creative ideas can help you to get more attention from your audience. For example, looking at those social media success stories or case studies to find promotion inspiration, and apply to your own store. In addition, you can also ask your followers for suggestions, for example, what can you learn from their needs and expectations? Why should they follow you?
- Social media content marketing rule of thirds
You can also try this social media marketing rule to promote your jewelry business:
1/3 of your content promotes your business, and converts readers.
1/3 of your content shares stories from leaders in the jewelry industry.
The last 1/3 of your content makes interactions with your audience.
- Don’t post too frequently
The frequency of posting is also crucial for your jewelry business. If you post too much, you may lose a part of your audience, or get offended by your competitors. it would be better by referring to these recommendations:
Facebook: 1-2 times per day
Twitter: 1-5 times per day
Instagram (feed): 3-7 times per week
Remember to measure your social media marketing for your jewelry business
The community management is also important to your jewelry business. You need to track your social media information monthly or quarterly. This is a good way for you to adjust your strategy and learn about your current customer base. In addition, you also need to look at the qualitative data, such as individual interactions, or the number of customers coming into your home page.
Success doesn’t come overnight. You have to continue to be dedicated to your jewelry business.
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